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SCULLEY, JOHN; BYRNE, JOHN A. Odyssey: Pepsi To Apple...a Journey Of Adventure, Ideas And The Future.
Harper & Row, New York: 1987. 0060157801 / 9780060157807 s Softcover. Good condition.
The chronicle of one of the decade's most dramatic corporate turnarounds - written by the CEO who transformed a foundering Apple Computer into the country's top marketing powerhouse. Tells the story of the author's transition from sugar-water salesman at Pepsico, where at age 38 Sculley had been Pepsi-Cola's youngest president, to technopreneur. Includes photos and an Index.
Price:
3.75 USD
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