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BURKE, KENNETH A Rhetoric Of Motives.
Prentice-Hall, Inc., New York: 1952. h Hardcover, no dustjacket. Good condition.
A Rhetoric of Motives expands the field to human ways of persuasion and identification. Persuasion, as Burke sees it, "ranges from the bluntest quest of advantage, as in sales promotion or propaganda, through courtship, social etiquette, education, and the sermon, to a 'pure' form that delights in the process of appeal for itself alone, without ulterior purpose. Includes an Index.
Price:
50.00 USD
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