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STEVENS, ROBERT E.; LOUDON, DAVID L.; WARREN, WILLIAM E. Listings

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1 STEVENS, ROBERT E.; LOUDON, DAVID L.; WARREN, WILLIAM E. Marketing Planning Guide.
Haworth Press, New York: 1991. 1560240849 / 9781560240846 s Softcover. Good condition. 
Develop your own successful marketing plan with this thorough guide. Its emphasis on techniques and tools of marketing, rather than theory, makes this a practical and instructive book. Includes an Index. 
Price: 30.00 USD
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