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OTTMAN, JACQUELYN. Green Marketing.
NTC Business Books, Lincolnwood: 1992. 0844232505 / 9780844232508 h Hardcover with dustjacket. Very good condition.
Green Marketing is a landmark book on a subject critical to marketing success in today's world - the impact of environmental issues on the ways consumers choose, buy, and use products and services. This book establishes environmental marketing as the wave of the future. It demonstrates clearly how businesses that take the lead now, while industry standards and consumer expectations are still forming, will gain a competitive edge in the fast-developing market for "green" products. Includes an Index.
Price:
90.00 USD
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