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PATENTS.

PATENTS.

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1 RIVETTE, KEVIN; KLINE, DAVID. Rembrandts In The Attic: Unlocking The Hidden Value Of Patents.
Harvard bUSINESS School Press, Boston: 2000. 0875848990 / 9780875848990 h Hardcover with dustjacket. Very good condition. 
If you think patents are just about protecting inventions such as the film projector, you're missing the big picture. Now that ideas can be protected - for example, Priceline's business model - patents can be wielded to intimidate competitors, uncover their strategies, capture market segments, and, for many companies, generate millions in licensing revenues. Includes an Index. 
Price: 47.03 USD
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