TERPSTRA, VERN; GIDDY, IAN H.; GLADWIN, THOMAS NEIL; KOBRIN, STEPHEN J. & SARATHY, RAVI.
Title The Cultural Environment Of International Business.
Book Condition Softcover. Very good reading copy.
Edition Third Printing.
Publisher South-Western Publishing Co., Cincinnati: 1978.
0538198605 / 9780538198608
Seller ID 11056X1
Focuses on the challenge of operating effectively in a multicultural setting. The challenge for executives is to transcend blinders imposed by their home cultures, a formidable but essential task if operations in foreign cultures are to succeed.
(Key Words: International Business, Economics, Culture, Ian H. Giddy, Envirnment, Language, Politics, Vern Terpstra, Thomas Neil Gladwin, Employees, Suppliers, Customers, Government, Vern Terpstra, Communication, Diversity, Hierarchy, Indians, Independence, Values, Attitudes, Religion, Wealth, Time, Social Organizations).