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Author Name    TERPSTRA, VERN; GIDDY, IAN H.; GLADWIN, THOMAS NEIL; KOBRIN, STEPHEN J. & SARATHY, RAVI.

Title   The Cultural Environment Of International Business.

Binding   s

Book Condition   Softcover. Very good reading copy.

Edition   Third Printing.

Publisher    South-Western Publishing Co., Cincinnati: 1978.

ISBN Number    0538198605 / 9780538198608

Seller ID   11056X1

Focuses on the challenge of operating effectively in a multicultural setting. The challenge for executives is to transcend blinders imposed by their home cultures, a formidable but essential task if operations in foreign cultures are to succeed.

(Key Words: International Business, Economics, Culture, Ian H. Giddy, Envirnment, Language, Politics, Vern Terpstra, Thomas Neil Gladwin, Employees, Suppliers, Customers, Government, Vern Terpstra, Communication, Diversity, Hierarchy, Indians, Independence, Values, Attitudes, Religion, Wealth, Time, Social Organizations).

Price = 17.58 USD



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