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Author Name    ALDRICH, DOUGLAS F.

Title   Mastering The Digital Marketplace: Practical Strategies For Competitiveness In The New Economy.

Binding   h

Book Condition   Hardcover with dustjacket. Like New.

Edition   First Printing.

Publisher    John Wiley & Sons, Inc., New York: 1999.

ISBN Number    0471345466 / 9780471345466

Seller ID   68437X1

As we head into the twenty-first century, what will separate the winners from the losers in the world of business? As Douglas Aldrich tells us in this comprehensive book, the leaders will be those CEOs who use information technology to its fullest potential across every area of operation, from streamlining internal processes to connecting with suppliers and customers. In short, the line between success and failure will be drawn between those who can function in the emerging digital economy and those who cannot. Includes an Index. "Mastering the Digital Marketplace challenges the imagination and exposes why our past experiences will not serve us as we invent our future in a digital universe." - Lloyd D. Ward, Chairman and CEO, Maytag Corporation

(Key Words: Douglas F. Aldrich, Competitiveness, Electronic Commerce, Intellectual Property, Internet Marketing, Computer Graphics Industry, Web Sites, Trucking Industry, Supply Chain, Retailers, Organizational Structure, Microsoft, Innovation, IBM, Empowerment, Decision Making, Business Straregy, Assets).

Price = 10.69 USD



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