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MARKETING.

MARKETING.

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1 BECKWITH, HARRY. Selling The Invisible: A Field Guide To Modern Marketing.
Warner Books, New York: 1997. 0446520942 / 9780446520942 h Hardcover with dustjacket. Very good condition. 

Price: 10.93 USD
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2 BEEMER, C. BRITT. Predatory Marketing: What Everyone In Business Needs To Know To Win Today's Consumer.
William Morrow And Company, New York: 1997. 0688148360 / 9780688148362 First Edition. h Hardcover with dustjacket. Very good condition. 

Price: 14.96 USD
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3 BOONE, LOUIS E.; KURTZ, DAVID. Contemporary Marketing.
Harcourt Brace College Publishers, New York: 1992. 0030540186 / 9780030540189 Seventh Edition. h Hardcover, no dustjacket. Good condition. 
Students who open the pages of the seventh edition of Contemporary Marketing can be assured that they are reading a classroom proven text. Includes an Index. 
Price: 7.13 USD
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4 CLANCY, KEVIN; SHULMAN, ROBERT S. Marketing Myths That Are Killing Business: The Cure For Death Wish Marketing.
McGraw-Hill Book Company, New York: 1993. 0070113610 / 9780070113619 s Softcover. Very good condition. 

Price: 13.54 USD
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5 COLE, DAVID. Complete Guide To Book Marketing.
Allworth Press, New York: 2003. Revised Edition. s Softcover. Brand new book. 
This book is the leading resource for anyone seeking to understand and practice strategic book marketing. Includes a marketing timeline and checklist, sample press releases, direct-mail packages, and PR pitch letters, as well as a list of helpful organizations, reference works, and key trade publications. Includes an Index. 
Price: 18.95 USD
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6 HONEK, WALTER V. My Amazing Discovery.
Beta Books, New York: 1994. 0963080601 / 9780963080608 Third Edition. s Softcover. Very good condition. 

Price: 14.01 USD
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7 LARKIN, GERALDINE A. 12 Simple Steps To A Winning Marketing Plan.
Probus Publishing Company, Chicago: 1992. 1557382972 / 9781557382979 s Softcover. Very good condition. 

Price: 10.93 USD
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8 LEVINSON, JAY CONRAD. Guerrilla Marketing: Secrets For Making Big Profits From Your Small Business.
Houghton Mifflin Company, Boston: 1998. 0395906253 / 9780395906255 Third Edition. s Softcover. Good condition. 

Price: 8.79 USD
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9 MARCONI, JOE Beyond Branding: How Savvy Marketers Build Brand Equity To Create Products And Open New Markets.
Probus Publishing, Chicago: 1993. 1557384282 / 9781557384287 h Hardcover with dustjacket. Good condition. 

Price: 28.98 USD
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10 MARCONI, JOE Crisis Marketing: When Bad Things Happen To Good Companies.
Probus Publishing, Chicago: 1992. 1557382468 / 9781557382467 h Hardcover with dustjacket. Very good condition. 

Price: 28.26 USD
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11 MCCUISTION, NIKI NICASTRO; SENNE, JEFFREY N. The Quality Sales Leadership: System For Today's Financial Executive.
Dearborn Financial Publishing Inc., Chicago: 1993. 0793104440 / 9780793104444 h Hardcover, no dustjacket. Very good condition. 

Price: 26.84 USD
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12 NASH, EDWARD L. Direct Marketing: Strategy, Planning, Execution.
McGraw-Hill Book Company, New York: 1986. 0070460248 / 9780070460249 Second Edition. h Hardcover with dustjacket. Very good condition. 

Price: 14.96 USD
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13 OTTMAN, JACQUELYN. Green Marketing.
NTC Business Books, Lincolnwood: 1992. 0844232505 / 9780844232508 h Hardcover with dustjacket. Very good condition. 
Green Marketing is a landmark book on a subject critical to marketing success in today's world - the impact of environmental issues on the ways consumers choose, buy, and use products and services. This book establishes environmental marketing as the wave of the future. It demonstrates clearly how businesses that take the lead now, while industry standards and consumer expectations are still forming, will gain a competitive edge in the fast-developing market for "green" products. Includes an Index. 
Price: 85.50 USD
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14 PEPPERS, DON; ROGERS, MARTHA. Enterprise, One To One: Tools For Competing In The Interactive Age.
Currency/Doubleday: New York: 1997. 0385482051 / 9780385482059 h Hardcover with dustjacket. Very good condition. 

Price: 4.51 USD
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15 ROHLEDER, T. J. Mlm Sucks!
M.O.R.E. Inc., Goessel: 2003. s Softcover. Very good condition. 

Price: 32.78 USD
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16 SCHEWE, CHARLES D. & REUBEN M. SMITH. Marketing: Concepts And Applications.
McGraw-Hill Book Company, New York: 1983. 0070552517 / 9780070552517 Second Edition. h Hardcover, no dustjacket. Very good condition. 
The text is divided into Four Parts - Marketing: An Overview; Marketing as Decision Making and Information Gathering; Programming the Marketing Mix; and Marketing Today. Includes an Index. 
Price: 19.00 USD
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17 SCHULTE, FRED. Fleeced!: Telemarketing Rip-offs And How To Avoid Them.
Prometheus Books, Amherst: 1995. 0879759631 / 9780879759636 h Hardcover with dustjacket. Very good condition. 

Price: 23.51 USD
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18 STEVENS, MARK. Your Marketing Sucks.
Crown Business, New York: 2003. 0609609831 / 9780609609835 First Edition. h Hardcover with dustjacket. Very good condition. 
This book is required reading for managers in my organization who struggle to make the connection between the cost of marketing activities and the need for quantifiable and satisfactory returns. Includes an Index. 
Price: 33.25 USD
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19 WARD, RANDY. Winning The Greatest Game Of All: "the New Year In Multi-level Marketing"
Cimarron Managemernt Corporation, Jennings: 1984. 0961395818 / 9780961395810 Fifth Printing. s Softcover. Good condition. 

Price: 4.75 USD
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20 WICKHAM, PENELOPE. Insider's Guide To Demographic Know-how: Everything Marketers Need To Know About How To Find, Analyze And Use Information About Their Customers.
American Demographics Press, Ithaca: 1988. 155738066X / 9781557380661 s Softcover. Very good condition. 

Price: 13.54 USD
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