Title The Total Package: The Evolution And Secret Meanings Of Boxes, Bottles, Cans, And Tubes.
Book Condition Hardcover with dustjacket. Very good condition.
Edition First Edition.
Publisher Little, Brown and Company, Boston:1995.
0316364800 / 9780316364805
Seller ID 13796X1
Packages understand you better than you understand packaging, and this book will tell you why. It is a delightful and erudite exploration of the way modern packages play on our deepest fears and desires to sell us germ-killing soap or high-profile vodka. Includes an Index.
(Key Words: Packaging, Boxes, Bottles, Cans, Tubes, Advertising, Design, Popular Culture, Psychology, Waste, Supermarkets, Regulation, Modernity, Marketing, Glass, Emotion, Color, Brand Names, Automobiles, Thomas Hine).