BURTON, PHILIP WARD.
Title Advertising Copywriting.
Book Condition Hardcover, no dustjacket. Good condition.
Edition Fifth Edition.
Publisher Grid Publishing Co., Columbus: 1983.
0882442546 / 9780882442549
Seller ID 15077X1
As one would expect, this book contains many outstanding examples of print and broadcast advertising, The book also covers retail advertising and direct mail and professional advertising. Includes an Index.
(Key Words: Advertising, Animation, Copywriters, Direct Mail, Headlines, Posters, Letters, Radio Commercials, Television Commercials, Trademarks).