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Author Name    BURTON, PHILIP WARD.

Title   Advertising Copywriting.

Binding   h

Book Condition   Hardcover, no dustjacket. Good condition.

Edition   Fifth Edition.

Publisher    Grid Publishing Co., Columbus: 1983.

ISBN Number    0882442546 / 9780882442549

Seller ID   15077X1

As one would expect, this book contains many outstanding examples of print and broadcast advertising, The book also covers retail advertising and direct mail and professional advertising. Includes an Index.

(Key Words: Advertising, Animation, Copywriters, Direct Mail, Headlines, Posters, Letters, Radio Commercials, Television Commercials, Trademarks).

Price = 40.14 USD



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