Title The Dartnell Advertising Workshop: Marketing.
Book Condition Hardcover no dustjacket in protective mylar cover. tHREE rING NOTEBOOK. Very good reading copy.
Publisher The Dartnell Corporation; Chicago: May 1987.
Seller ID 58376X1
This book is directed primarily to the general advertiser who is looking for practical, proven ways to reduce risks, cut costs, improve performance, and get more value for the dollar. Includes an Index.
(Key Words: Advertisements. Business, Richard S. Hodgson, Marketing, Money, Advertising, Film, Direct Mail, Telemarketing ).