ROWELL, GEORGE PRESBURY.
Title Forty Years An Advertising Agent 1865 - 1905.
Book Condition Hardcover, no dustjacket. Very good condition considering its age.
Edition Reprint Edition.
Publisher Franklin Publishing Company, New York: 1926.
Seller ID 70486X1
A history of the foundation of American advertising, and especially the inception of the advertising agency business. Includes an Index. "Mr. Rowell's stories and anecdote alone would make his book priceless, but these when joined to the sturdy common sense, sound knowledge, and sententious wit exhibited by his clear and workmanlike writing, form a volume which has a lasting vitality." - John Irving Romer
(Key Words: George Presbury Rowell, Advertising Agencies, Springfield Republican, Sphinx Club, Jenness J. Richardson, Printer's Ink, Philadelphia, New York City, The New York Times, Lyman D. Morse, New England, Maine, David R. Locke, Charles N. Kent, George Jones, John Hooper, Harper's Weekly, Granite State, Boston, Broadway, James H. Bates, Augusta, Alabama).