LARKIN, GERALDINE A.
Title 12 Simple Steps To A Winning Marketing Plan.
Book Condition Softcover. Good condition.
Edition First Printing.
Publisher Probus Publishing Company, Illinios: 1992.
1557382972 / 9781557382979
Seller ID 60409X1
The purpose of this book is to help people who don't know much about marketing to learn enough basic concepts to develop a good first draft of a marketing strategy for a company product. Includes an Index.
(Key Words: Business, Marketing, Geraldine A. Larkin).