By: JONES, JOHN BUSH.
Brandeis University Press, Waltham / University Press of New England, Hanover: 2009.:
Edition: First Edition.
Seller ID: 65975X1
Condition: Hardcover with dustjacket. Brand new book.
A lively look at magazine ads during World War II and their roles in sustaining morale and promoting home-front support of the war, with lots of illustrations. Following the attack on Pearl Harbor and the entry of the United States into World War II, many commercial advertisers and their Madison Avenue ad agencies instantly switched from selling products and services to selling the home front on ways to support the war. Ads by major manufacturers showcased how their factories had turned to war production, demonstrating their participation in the war and helping people understand, for instance,... View More...