Title Green Marketing.
Book Condition Hardcover with dustjacket. Very good condition.
Publisher NTC Business Books, Lincolnwood: 1992.
0844232505 / 9780844232508
Seller ID 15315X1
Green Marketing is a landmark book on a subject critical to marketing success in today's world - the impact of environmental issues on the ways consumers choose, buy, and use products and services. This book establishes environmental marketing as the wave of the future. It demonstrates clearly how businesses that take the lead now, while industry standards and consumer expectations are still forming, will gain a competitive edge in the fast-developing market for "green" products. Includes an Index.
(Key Words: Marketing, Green Marketing ).