WATLINS, JULIAN LEWIS.
Title 100 Greatest Advertisements 1852-1958: Who Wrote Them And What They Did.
Book Condition Softcover. Good condition.
Publisher Dover Publications, Inc., New York: 1959.
0486205401 / 9780486205403
Seller ID 30929X1
In this single volume are 100 of what are probably among the most successful advertisements ever to appear in print. Reproductions of many famous ads. How they were written, their impact, etc. Includes 130 illustrations. Includes an Index.
(Key Words: Advertising, Art, Styles, Ads, Eastman Kodak, Campbell's Soup, Ivory Snow, Listerine, Dale Carnegie, Lucky Strike, Coca-Cola, Victor Talking Machine, "His Master's Voice" ).