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Author Name    HERZOG, ARTHUR.

Title   The B.s. Factor The Theory And Technique Of Faking It In America.

Binding   s

Book Condition   Softcover. Good condition.

Publisher    Penguin Books, New York: 1973.

ISBN Number    014003823X / 9780140038231

Seller ID   31636X1

Fakery and hypocrisy in American communications are the subjects of this outspoken—and hilarious—book. Uncovering our thought-pollution problem for perhaps the first time, Arthur Herzog exposes Executalk ("name of the game" for "point" or "purpose," "ball-park estimate" for "rough guess"), Quote Facts (opinions made to seem like facts by virtue of being quoted), and Complex Complex (the compulsion to make things more complicated than they need to be), to mention only a few of the current crimes against logic and language.

(Key Words: COMMUNICATION, HUMOR, Executalk, Lies, Faking It, Arthur Herzog).

Price = 4.04 USD

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