BENCIN, RICHARD L.; JONOVIC, DONALD.
Title The Encyclopedia Of Telemarketing.
Book Condition Softcover. Very good condition.
Publisher Prentice-Hall, Inc., Englewood Cliffs: 1989.
0132770628 / 9780132770620
Seller ID 61305X1
The greatest collection of telemarketing guidance and expertise ever assembled. The ultimate telemarketing tool, it brings together the expertise of thirty of the nation's most prominent experts, each of whom has contributed a detailed chapter on one aspect of this high-profit marketing technique. Includes an Index.
(Key Words: Selling, Telemarketing, Reference Books ).