RIVETTE, KEVIN; KLINE, DAVID.
Title Rembrandts In The Attic: Unlocking The Hidden Value Of Patents.
Book Condition Hardcover with dustjacket. Very good condition.
Publisher Harvard bUSINESS School Press, Boston: 2000.
0875848990 / 9780875848990
Seller ID 9409X1
If you think patents are just about protecting inventions such as the film projector, you're missing the big picture. Now that ideas can be protected - for example, Priceline's business model - patents can be wielded to intimidate competitors, uncover their strategies, capture market segments, and, for many companies, generate millions in licensing revenues. Includes an Index.
(Key Words: Patents, Kevin Rivette).