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Author Name    RIVETTE, KEVIN; KLINE, DAVID.

Title   Rembrandts In The Attic: Unlocking The Hidden Value Of Patents.

Binding   h

Book Condition   Hardcover with dustjacket. Very good condition.

Publisher    Harvard bUSINESS School Press, Boston: 2000.

ISBN Number    0875848990 / 9780875848990

Seller ID   9409X1

If you think patents are just about protecting inventions such as the film projector, you're missing the big picture. Now that ideas can be protected - for example, Priceline's business model - patents can be wielded to intimidate competitors, uncover their strategies, capture market segments, and, for many companies, generate millions in licensing revenues. Includes an Index.

(Key Words: Patents, Kevin Rivette).

Price = 46.79 USD



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